Services across the Shire of Campaspe in northern Victoria have developed an awareness campaign to confront the realities of gender equality and challenge community acceptance of outdated attitudes.
One in three women have experienced violence and we know that gender equality is a key driver of violence against women. There is an ongoing commitment to educate the Campaspe community and break down long-standing stereotypes. This initiative aims to demonstrate where and when gender inequity can arise in our day to day lives and the necessity to call out inappropriate comments and beliefs at a grass roots level. The objective of encouraging people to stand up for equality and look outside the box is to change attitudes which can be a precursor to violent behaviours.
Two short animations depicting gender imbalance in an everyday setting have been developed; one scenario takes place in a common social environmentwhile the other addresses healthy masculinity. The animations were developed by a co-design team involving research with 120 community members, 11 community groups and 16 individuals.
The group undertook local research to better understand the lived experience of gender and inequity beliefs, attitudes and values, principally seeking to learn about: roles and responsibilities in different settings and where inequality exists within these roles, and how people do or don’t speak up about inequality and why they respond that way.
View the animations and take a moment to reflect on how easily everyday situations can contribute to a significant community issue, remembering that 1 in 3 women have experienced violence and gender equality is a key driver of violence against women.