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Love Your Liver

Love Your Liver

By focusing on liver health, rather than taking a disease based approach, stigma and discrimination associated with diseases is side-stepped, prioritising improved access to viral hepatitis management.

The Love Your Liver campaign is a liver cancer prevention initiative that combines the promotion of hepatitis B and C awareness, testing and treatment. The department has funded Hepatitis Victoria to run the campaign.

The campaign will geographically target the areas of Dandenong, Frankston, Shepparton, Mildura, the Latrobe Valley, Brimbank and Maribyrnong with a multi-pronged media campaign including forums for health and community workers.

These areas were selected based on data highlighting high prevalence and low treatment uptake for viral hepatitis in Victoria.

The campaign is urging people to love their liver, and to test and treat viral hepatitis and aligns with the priority areas listed in the Victorian hepatitis B and C strategies 2016-2020.

Hepatitis Victoria has also developed LiverWELL, a free interactive app that is a practical tool to help people optimise their liver health.

For further information about the campaign or to find out about the LiverWELL App visit the Hepatitis Victoria website. Don’t forget to check out the video here.

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