VACCHO and Cancer Council Victoria have collaborated to create a series of deadly videos on choosing water over sports drinks.
Sports drinks are full of sugar but are marketed as a healthy option. Gammin’ is Aboriginal English for ‘fake’ or ‘not real,’ and we’re using this tag line to capture the attention of young Aboriginal people in Victoria. We’re saying, “Sports Drinks are Fake!”
The videos take a strengths-based approach and show sporty local Aboriginal role models talking about why they drink water and not sports drinks during sport. The ads were played on the WIN television network in 2016 to coincide with the Koori Football and Netball Carnival, and continue to be shared on social media.
The development of the videos was supported by the Rethink Sugary Drink Alliance and can be found on the website.
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